Thursday, August 27, 2009
SXSW 2010 Panel: What Borders? International Music in the Modern World
SXSW has added a voting component to the selection process for panels at next year's music conference. We have proposed a panel for the 2010 SXSW music conference entitled "What Borders? International Music in the Modern World". Please take a look at our description, register with the SXSW site, and vote for our panel. Voting counts for 30% of the selection process, so vote early and vote often!
Confirmed panelists:
Maryelizabeth Carter, The Underground Management
Matthew Covey, Tamizdat
Dave Dart, Dart Music International
Alan Holt, New Zealand Music Commission
Alan Mackey, New Direction Music
Derek Woodgate, The Futures Lab, Plutopia, and Dart Music International
Description: Rock & Roll has become the common language for young people across the globe. Panelists explore how touring, festivals, nonprofit organizations, and the internet are used to overcome borders to make rock music the market place of intercultural exchange for students, young professionals, and working class people the world over.
We will address the following questions:
1. What kinds of unique issues do artists face when touring outside their home countries (logistics, visas, day-to-day costs, etc)?
2. Are specialized work visas always required for all performances outside one's home country?
3. To what degree should bands be involved with international issues-based benefit performances?
4. What is the right "mix" of international festival performances, international benefits, and non-festival touring?
5. How much time is adequate to plan a tour to the US from other countries? What about multi-national touring (Europe, Latin America, etc.)?
6. How much should a band emphasize the socio-political impact of their "foreignness" versus their artistic ability when touring the US or other countries?
7. Given current demographic trends in the US and other parts of the world (as well as international superstardom for polyglot artists like Manu Chao), are we likely to see greater mainstream acceptance of languages other than English in rock/pop music?
8. What are the realistic expectations of a band's return on investment for an international tour/appearance (direct income, exposure, new sponsors, building new fan bases, etc.)?
9. What emerging technological resources - social media, virtual touring, video performances, online concerts, etc - should bands use to enhance their international presence?
10. While festivals like SXSW include lesser known international artists, what other resources exist to help up-and-coming artists reach international markets?
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